Sammie Squire

Interim Marketing & Communications Director

Sammie began her arts marketing career working with West End theatre producers Mark Goucher and David Johnson – who were responsible for bringing some of the most exciting new theatre work and comedy artists to new audiences in the 1990s.

Since then, she has continued working in the creative arts and publishing industries, enjoying time at some high-profile brands and top cultural organisations. This includes 12 years at Sadler’s Wells as Head of Marketing (until 2020), where she finely tuned her knowledge on dance, working on over 500 shows – from hip hop to flamenco, circus to contemporary dance – as well as marketing, promotions and brand roles at News International, Time Out and the British Film Institute.

Back to our biographies

Back to top